Job Description
📋 Description Own holistic marketing strategy for major retail moments across channels Partner with Retail Sales & Strategy to align programs with goals Develop in-store merchandising, fixtures, displays, and messaging to attract customers Lead e-tail strategy across Amazon, Walmart, Target, Best Buy Spearhead A/B tests on product listings, promos, and placements Guide retailer co-op and MDF budgets with ROI tracking Drive Roku.com marketing with unique value props and offers Design a continuous test-and-learn program across creative and channels Collaborate cross-functionally with Product, Creative, Finance, and Sales 🎯 Requirements 10+ years in marketing with sales/shopper/channel focus Deep retail marketing expertise: planograms, displays, messaging Proven e-tail success with Amazon and major retailers; A/B testing DTC marketing experience: promotions, offers, CRO Budget management with ROI accountability and KPI tracking Strong analytics to design experiments and translate data into action 🎁 Benefits Health, dental, vision, life, and disability insurance Equity awards and retirement options Parental leave and wellness benefits Paid time off and flexible PTO policy
