Job Description
📋 Description Own paid growth for Gist across Meta, TikTok, Google, and programmatic. Define performance marketing strategy and measurement foundation. Run testing loops; optimize CAC from day one. Manage off-platform partnerships end-to-end. Own monthly budget; optimize CAC, CPI, LTV, ROAS. Collaborate with product, data, and engineering to resolve issues. 🎯 Requirements 3-7 years of brand-side perf marketing with budget ownership. Launched perf marketing for a new product from zero. Hands-on fluency in Meta Ads Manager, TikTok Ads Manager, Google Ads. Off-platform partnerships experience; strong negotiation. Mobile attribution tooling experience with Adjust or equivalent. Metrics focus: CAC, CPI, LTV, ROAS; strong analytical skills. Senior individual contributor mindset; able to work independently. 🎁 Benefits Top-of-market compensation Equity eligible Health Insurance: Medical, Dental, Vision, Life, Disability 401(k) Retirement Plan Unlimited Discretionary Time Off 10 paid holidays per year Paid Sick Leave: 80 hours per year
