Senior Manager, Paid Media
SanityJob Description
📋 Description Build and lead the paid media team; start with two contractors. Plan, allocate, and manage a $5M+ annual budget across platforms. Manage agencies and contractors with clear briefs and KPIs. Run paid social as a primary channel: LinkedIn, Meta, YouTube, Reddit, TikTok. Build measurement infrastructure: attribution, tagging, dashboards. Run structured experimentation across creative, audiences, and channels. 🎯 Requirements 8+ years in B2B paid media, managing $5-10M+ budgets, 2+ years leading a team. Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and Google Ads/DSP/DOOH. Experience managing agencies/contractors; sharp briefs, KPIs, course-correct. Built and run structured experimentation across creative, audiences, and channel mix at scale. Built paid media infrastructure: attribution, naming conventions, tagging, reporting. Demonstrated use of AI in paid media: bidding optimization, modeling, analysis. Strong communicator; present to leadership and align cross-functional partners. Familiar with B2B SaaS or developer tools and long sales cycles. 🎁 Benefits Highly skilled, inspiring, and supportive team. Positive, flexible, trust-based environment promoting growth. Global, diverse group of colleagues and customers. Comprehensive health plans and perks. Healthy work-life balance accommodating needs. Location-based salary and stock options.