Job Description
📋 Description Own the full lifecycle strategy across email, in-app, and engagement from trial to renewal. Design and launch signal-based, triggered campaigns. Build retention and churn-prevention programs. Partner with Product, CS, and Education/Enablement teams. Collaborate with Marketing Ops to build the technical infrastructure. Bring a strategic, product-marketing mindset to every decision. 🎯 Requirements 5+ years in lifecycle marketing with ownership of retention/expansion. Experience with self-serve/product-led and sales-assisted motions. Hands-on with CRM platforms (Customer.io, Braze, Iterable) and product data. Quantify and communicate impact clearly to teams. Comfort with ambiguity and cross-stakeholder alignment. Bias toward auditing and improving existing processes. 🎁 Benefits Access to premium AI tools and an annual L&D budget. Hybrid work with flexible in-office options. Inclusive, diverse team culture. Fast-paced, high-impact environment. Opportunities to collaborate across teams.
