Senior Web Marketing Manager

📋 Description Own the strategy for Jane's marketing website. Translate goals into a concrete roadmap and site structure. Connect strategy to customer and performance; measure impact. Build and run an experimentation program to boost pipeline. Lead organic and AI-assisted discovery and SEO presence. Partner with web platform and enablement to deliver on-site. 🎯 Requirements Solid experience in web/digital strategy owning a major website. Growth-focused with measurable traffic or conversion gains. Deep fluency in information architecture and navigation. Strong analytical instincts; comfortable with tagging and analytics. Real experience running A/B tests and CRO growth at scale. Hands-on SEO/AEO fluency; CMS/CRO tools like WordPress, Optimizely. 🎁 Benefits Remote-first team across Canada, US, and UK Comprehensive benefits package Transparent salary bands with growth Regular career development conversations AI-focused environment and growth opportunities