Senior Lifecycle Marketing Manager

📋 Description Own and evolve lifecycle marketing strategy across our sports brands. Lead membership growth, optimizing acquisition, activation and conversion. Design and optimize automated journeys using segmentation, personalization, experimentation. Define the CRM roadmap and position CRM as a growth driver. Collaborate with Product, Content, Data and Marketing to deliver seamless experiences. Lead and develop the CRM team, establishing best practices and continuous improvement. 🎯 Requirements Proven experience leading lifecycle marketing or CRM in a digital consumer business. Deep expertise with CRM platforms and marketing automation (HubSpot, SFMC, Braze, XtremePush, Iterable). Strong segmentation, personalization, and end-to-end lifecycle design. Data-driven with experimentation and analytics to optimize engagement and outcomes. Ability to influence cross-functional stakeholders and translate goals into lifecycle strategies. Experience building or scaling CRM programs in fast-growth digital businesses; sports/betting a plus. 🎁 Benefits Smart colleagues to learn from. Development opportunities at all levels. Flexible work-life balance. Annual discretionary bonus. Paid annual leave; festive breaks. Global Legend events to unite the team.