Google Ads Media Buyer / Growth Strategist

📋 Description

• Own a portfolio of DTC and eCommerce accounts as the strategist, media buyer, and primary client
• Lead client relationships directly, including presenting results, communicating recommendations
• Conduct comprehensive account audits covering campaign and ad group structure, keywords, search
• Manage the full paid acquisition funnel, including Search, Shopping, Performance Max, Demand Gen
• Separate brand and non-brand performance and use appropriate measurement approaches to understand
• Analyze incrementality and attribution, using metrics such as new-customer CPA and new-customer

🎯 Requirements

• Demonstrated hands-on Google Ads experience managing meaningful budgets for DTC and eCommerce
• Strong experience across the Google Ads ecosystem, particularly Search, Shopping, Performance Max
• Deep understanding of eCommerce acquisition, including the relationship between media buying
• Strong analytical and attribution skills, with the ability to question reported performance
• AI-native working style, with practical experience using tools such as Claude or equivalent AI
• Ability to build and ship digital assets, such as landing pages or scripts, using AI-assisted

🎁 Benefits

• Fully remote work, with flexibility around where you work within Canada.
• High level of autonomy and trust, with performance evaluated primarily through output and business
• Direct ownership of real DTC and eCommerce accounts with substantial advertising budgets.
• Opportunity to work on growth-focused initiatives rather than simply maintaining existing campaigns.
• Exposure to advanced experimentation, attribution, AI-assisted workflows, and full-funnel growth
• Fast feedback and continuous learning within a performance-oriented environment.