Senior Growth Product Manager (Hybrid)

📋 Description

• Own the end-to-end first 30-day customer experience, defining product strategy, vision, and roadmap
• Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial
• Design and optimize self-serve onboarding flows, in-product guidance, progress checklists
• Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate
• Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate
• Define and execute an AI-first product strategy for onboarding.

🎯 Requirements

• 8+ years of product management experience, with at least 3 years in a dedicated PLG, growth
• Proven ownership of the full PLG funnel — signup, onboarding, activation, free trial conversion —
• Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and
• Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar
• Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical
• Strong stakeholder management and cross-functional influence — has worked directly with Engineers

🎁 Benefits

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
• Time Flexibility: Flex time off + company holidays + designated focus periods
• AI access: Access to paid AI tools with minimal restrictions
• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly