Marketing Scientist

📋 Description

• Partner with Sales, advertisers, and agencies to shape learning agendas and improve media
• Apply rigorous advertising measurement approaches across attribution, incrementality, MMM, and
• Develop scalable measurement programs and guidance to improve decision-making and adoption of
• Shape advertiser-facing insights that translate data into actionable performance recommendations.
• Conduct auction optimization analyses to identify opportunities that improve advertiser outcomes.
• Communicate complex concepts clearly with a focus on privacy, quality, transparency, and

🎯 Requirements

• 10+ years of deep expertise in advertising measurement, including experimentation, incrementality
• Hands-on senior individual contributor experienced with large datasets using SQL, Python or R, and
• Trusted client advisor able to navigate advertiser questions, measurement discrepancies, and
• Experience designing or operating lift and incrementality programs (design, power analysis
• Experience with third-party measurement providers, partner onboarding, APIs or data integrations
• Ability to partner with Product, Engineering, and Data Science to turn methodology into scalable

🎁 Benefits