Senior Manager, SEM Analytics

📋 Description

• Own SEM end to end: bid strategy, budget allocation and pacing, campaign and account structure
• Manage and develop the SEM analytics team.
• Use SQL (Snowflake) to analyze performance by campaign, incrementality, and downstream outcomes.
• Identify and execute optimization opportunities: bid adjustments, budget reallocation, structural
• Design, launch, and evaluate experiments with rigor on significance, power, and confound control.
• Partner with the VP of Growth Analytics on SEM strategy and portfolio tradeoffs.

🎯 Requirements

• 6+ years in performance marketing with direct SEM ownership of campaigns and budgets.
• Bachelor’s degree in Statistics, Mathematics, Economics or related field OR equivalent analytical
• Proven people management experience, including senior analysts or managers.
• Deep fluency in SEM mechanics: bid strategy, Smart Bidding, pacing, structure, keyword management.
• Strong SQL skills; ability to pull and analyze large datasets (Snowflake a plus).
• Solid experimentation fundamentals: significance, power, incrementality, confound control.

🎁 Benefits

• Compensation includes base salary plus bonus, equity, and comprehensive health/welfare benefits.
• OTE and additional compensation details available during hiring process.