Head of Marketing Analytics

📋 Description

• own marketing measurement end-to-end across the mobile stack — MMP data, SKAN/AdAttributionKit, and
• build predictive LTV models by channel, geo, and cohort that UA teams use to bid, budget, and scale;
• stand up an incrementality testing (geo-lift, holdouts) and media mix modeling program — and drive
• turn creative and campaign data into a decision engine: systematic creative analysis, early
• own the marketing data infrastructure: pipelines from MMPs, ad networks, and app stores into a
• align UA, product, and finance on unit economics — payback windows, blended vs. paid CAC

🎯 Requirements

• 6+ years in marketing/growth analytics, including 3+ years in mobile UA-driven businesses;
• 2+ years leading an analytics team, including hiring;
• hands-on experience with MMPs (AppsFlyer, Adjust, or similar), SKAN/AdAttributionKit, and major ad
• a track record of building predictive LTV/pLTV models that were used in real budget decisions — not
• designed and run incrementality tests (geo-lift, holdouts) and/or media mix modeling;
• strong SQL and Python/R, and ownership experience of marketing data pipelines and BI tooling

🎁 Benefits

• Work: Remote-first setup, modern offices with activities, and all the equipment you need, plus
• Growth: Fair pay with regular reviews; after probation, compensation for education and English
• Health & time off: Medical insurance coverage, psychologist consultations, unlimited paid sick
• Team: Corporate events, team-building activities, and paid participation in sports competitions.