Analista de Dados Sênior - CRM PME

📋 Description

• Senior data/CRM analytics role for SME segment.
• Link customer behavior, lifecycle insights, campaigns to CRM strategy.
• Bridge NBO/NBA models with CRM activation.
• Translate analytics into audiences, hypotheses, campaigns, journeys.
• Influence decisions across CRM, Marketing, Commercial, Product, Tech.

🎯 Requirements

• Solid experience in data analytics, CRM analytics, marketing analytics, or related fields.
• Advanced SQL, including ETL and large datasets.
• Advanced Excel or Google Sheets; BI tools like Power BI/Tableau/Looker.
• Lifecycle analysis, cohorts, funnels, segmentation, propensity.
• CRM metrics: retention, churn, LTV, conversion, engagement, incremental impact.
• Python or R is a plus; experience with CRM/datamarts/CDPs desirable.

🎁 Benefits

• Opportunity to work on CRM and data-driven initiatives with business impact.
• Exposure to advanced analytics including personalization and experimentation.
• Cross-functional collaboration with multiple teams.
• Professional growth in a data- and tech-driven environment.