Brand Content Planning Manager (内容策划)

📋 Description

• Official Account Content Planning: Own the weekly content calendar, identify trending topics, plan
• Brand Identity & Guidelines: Maintain tone, visual direction, and messaging to reinforce
• Offline Event Preparation: Lead planning and logistics for offline activations (e.g., Token2049)
• Cross-Team Integration: Collaborate with product, engineering, and creators to translate features

🎯 Requirements

• English and Mandarin fluency with strong Chinese copywriting/content planning skills.
• Experience in content strategy, editorial planning, or brand management (fintech/tech/agency
• Strong project management; ability to plan weekly cadences and coordinate offline events.
• Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture.

🎁 Benefits

• Global remote role with flexible working hours.
• Competitive salary and benefits.
• Opportunities to work with diverse, world-class talent and a leading blockchain ecosystem.