Director, Audience Activation (Agencies)

📋 Description

• Lead sales initiatives for MRI-Simmons to grow Advanced Advertising, including data enrichment and
• Develop new sales opportunities with Media, Brand and Agency verticals; lead or participate in
• Drive engagement with Agency holding companies across Investment, Programmatic, Video and
• Act as trusted advisor, aligning MRI-Simmons solutions to client business and activation objectives.
• Travel approximately 25%; in-agency presence expected.
• Collaborate with Commercial, Marketing, Operations and Product teams on data and activation

🎯 Requirements

• Bachelor’s degree required
• 5–10+ years in sales or business development in advanced advertising, programmatic, data enablement
• Proven success driving audience activation initiatives within agencies or brands
• Strong ad tech network across programmatic, activation, investment and digital teams
• Deep understanding of advanced advertising and audience data ecosystem; planning, activation and
• Excellent communication and relationship management; negotiation skills

🎁 Benefits

• Comprehensive healthcare options
• Flexible spending accounts and HSA
• 401(k) with company matching
• Discretionary PTO and holidays; flexible working environment
• Volunteer time off; LinkedIn Learning; EAP