Senior Data Scientist – Intelligent Media Targeting

📋 Description Design and deploy analytics for intelligent media targeting and marketing measurement. Build customer segmentation models using clustering (K-Means, GMM, DBSCAN). Develop Marketing Mix Models to measure effectiveness and optimize spend. Engineer features (RFM, spend trajectory, recency) and ML workflows. Perform causal inference, A/B testing, and explainability with SHAP. Collaborate with stakeholders and data engineers to productionize solutions. 🎯 Requirements Python production-ready analytics and ML development. Pandas, NumPy, scikit-learn proficiency. Advanced SQL for large-scale data analysis. Statistics expertise: regression, hypothesis testing, model validation. Marketing analytics experience: MMM, MTA, segmentation. Causal inference, experiments, or A/B testing experience. 🎁 Benefits Competitive salary and career growth opportunities. Idea Tanks for innovation and collaboration. Growth Chats and Snack Zone for learning and energy. Company-sponsored certifications in AI, Data Science, Cloud.