Job Description
We’re looking for anAd Product Managerto lead thestrategy, development, and optimizationof our advertising products acrossweb, mobile, video, and emerging platforms. This role sits at the intersection ofrevenue, user experience, and technology- ensuring that our ad experiences drive business growth while maintaining exceptional user engagement and editorial integrity.
You’ll partner with Ad Operations, Engineering, Data, and Revenue Strategy teams to build high-performing, privacy-aware, and technically elegant ad products that scale across The Arena Group’s network. The ideal candidate has an engineering-minded curiosity, a deep understanding of the programmatic ecosystem, and a sharp instinct for balancing monetization with user trust.
The Arena Group’s expected annualized base salary range for this position is currently$150,000 - $175,000.Actual salaries will vary based on multiple factors including location, education, experience and other factors permitted by law. The listed salary range is but one component of The Arena Group’s total compensation and benefits available to its employees.Please note: Due to the volume of applications we receive, only applicants selected for consideration will be contacted.
What You’ll Do:
Ad Product Strategy
- Own the end-to-end ad product roadmap - across display, video, native, and commerce-adjacent formats.
- Collaborate with Revenue Strategy and theEncore Curation Deskto expand curated, contextual, and high-performance marketplace offerings.
- Translate business objectives (e.g., revenue, RPS, viewability, latency) into actionable ad-tech product plans.
- Evaluate emerging opportunities across programmatic curation, contextual intelligence, and first-party data activation.
- Build durable monetization systems resilient to changing privacy and browser policies (including Chrome’s evolving cookie stance).
Technical Execution & Optimization
- Serve as the technical lead for ad-product solutions: integrating new bidders, testing Prebid modules, configuring GAM line items, or validating tag logic.
- Debug and QA ad delivery usingChrome DevTools,Publisher Console, and network-level inspection - identifying latency, creative render errors, CLS impact, and auction inefficiencies.
- Maintain adeep working knowledge of the OpenRTB spec, including bidstream structure, deal ID logic, floor pricing, and supply chain transparency.
- Partner with Ads Ops to drive ongoing yield optimization: price floors, refresh rules, ad density, viewability tactics, and auction configuration.
- Ensure ad code and loading strategies improvePage LoadandCore Web Vitalsand respect user experience - balancing monetization with performance and engagement.
Data, Targeting & Measurement
- Partner with Data Engineering to strengthenfirst-party data pipelinesand model how data depth influences CPMs, fill rates, and win rates.
- Support the evolution ofcurated audience products, enabling buyer precision and publisher control.
- Collaborate with BI to build transparent dashboards for key monetization metrics: yield, fill, RPS, latency, and viewability.
Cross-Functional Collaboration
- Partner with the Media Product, Ad Ops, Engineering, and Editorial teams to ensure ad products meet performance, UX, and brand-safety standards.
- Work closely with Sales and Revenue Strategy to launch innovative sponsorship and native integrations that extend beyond standard IAB placements.
- Communicate complex ad-tech systems and performance trade-offs clearly to technical and non-technical stakeholders.
What You’ll Bring:
- 5–8 years of experience inad tech, programmatic monetization, or digital product management(publisher-side strongly preferred).
- Deep technical literacy inGoogle Ad Manager, Prebid.js/Server, Amazon TAM, and SSP integrations (Magnite, Pubmatic, Index Exchange, OpenX).
- Advanced understanding ofOpenRTB,bidstream mechanics,deal structures, andauction dynamics.
- Proven ability todiagnose, test, and optimizead systems using DevTools, Network analysis, and performance metrics.
- Expert understanding ofhow first-party data influences CPMs, fill, and yield- and how to operationalize those insights.
- Strong grasp ofviewability optimization tactics(lazy loading, refresh logic, ad-unit hierarchy) with sensitivity to user experience.
- Proficiency in data analysis tools (BigQuery, Looker, SQL, GA4).
- Excellent communication skills; able to translate between revenue, engineering, and editorial priorities.
- Experience leading ad-tech architecture decisions in amulti-brand publisher network.
- Familiarity withcuration desks, contextual engines, or AI-driven yield optimization systems.
- Working knowledge ofprivacy frameworks(TCF 2.2, GPP) and consent management (OneTrust, Sourcepoint).
- Exposure toCTV/video monetization(VAST, OMID, FreeWheel).
- Engineering background or demonstrated ability to collaborate with developers on technical problem-solving.
Snapshot of Benefits:
- Medical, Dental and, Vision Coverage
- Retirement Savings Plan (401K), with company match
- Flexible Spending Account (FSA) & Health Savings Account (HSA)
- Commuter Benefits
- Reimbursement for business cell phone use per company policy
- Unlimited Paid Time Off
- Paid Parental Leave
- 12 Paid Holidays
About Us:
The Arena Group (NYSE American: AREN) is an innovative technology platform and media company with a proven cutting-edge playbook that transforms media brands. Our unified technology platform empowers creators and publishers with tools to publish and monetize their content, while also leveraging quality journalism of anchor brands like TheStreet, Parade, Men’s Journal and Athlon Sports to build their businesses. The company aggregates content across a diverse portfolio of brands, reaching over 100 million users monthly. Visit us atand discover how we are revolutionizing the world of digital media.
The Arena Group is an equal opportunity employer committed to fostering an inclusive environment. We do not discriminate against any employee or applicant for employment on the basis of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, status as a protected veteran, or any other protected status in accordance with applicable law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Originally posted on Himalayas
