Product Marketing Manager
AndelaJob Description
📋 Description Lead GTM strategy and launch planning for products, solutions, and learning programs. Develop differentiated positioning and messaging for enterprise buyers across channels. Translate complex capabilities into buyer-centric language for economic buyers and end users. Build and maintain GTM playbooks and launch frameworks for cross-region consistency. Partner with Product, AI Solutions, and Learning Solutions to translate roadmap priorities into campaigns. Develop sales enablement assets and train revenue teams to improve win rates. 🎯 Requirements 5–6 years in B2B marketing, with 3+ years in product marketing at high-growth tech. Proven track record leading GTM strategy for products/solutions. Experience building sales enablement assets and partnering with revenue teams. Familiarity with enterprise buying cycles; craft messaging for economic buyers. Experience partnering with product/solutions teams to translate roadmaps into GTM positioning. Strong communication, analytical mindset, and cross-functional collaboration.